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FAQ

• How do emotions affect creativity?

  Emotions influence creativity on every level. Even a lack of motivation will affect what you produce, as creativity is fuelled by emotion. If you take a look at renowned artists across centuries, their work is praised on how much emotion has gone into it. Pretty much everything we create is based on and needs an emotional response. Creativity is a celebration of our inner emotions, and we should respect that in every way we can.

• What emotions are associated with colors?

  The short answer is every emotion has an association with color. Just as colors blend across the color spectrum, our emotions follow a very similar gradient. From happy to sad, from white to black. We grow up learning this, and it becomes very much part of our subconscious. We all know that red is a warning of danger or to put on the brakes. On the contrary, blue is a color of security and provides a sense of calm in our lives. Color psychology has always played an important role in our lives.

• How do photos evoke emotions?

  Photos play a very important role in reflecting our common reality, often provoking an emotional response. As humans, we react to the world around us. It’s possibly the reason why we wandered out of Africa millions of years ago. Photography provides us a window into a moment frozen in time, prompting us to question, dream, or even feel upset in response. A good exercise for practicing this form of communication is reading pictures in a newspaper.

• Which factors affect the mood of a photograph?

  With so much detail in photographs, there is a lot at play that can send our emotions in one direction or the other. Factors such as color, as previously mentioned, will affect our moods. Black and white photography somewhat tones down the power of color, drawing our focus to the subject of the photograph. With fellow humans being the most popular subject in photography, a lot of the language seen is the use of body language, facial expressions, and how they are situated in the frame.

• How do you create an atmosphere in a photo?

  Things you can take control of, such as lighting, space, and texture, are all things to consider when trying to evoke a certain feeling. The more control you have, the better, so purchasing a set of studio lights is a good starting point. If you are a portrait photographer, having a selection of backgrounds can certainly help match the atmosphere with your subjects. Even more technical methods, like changing ISO settings can add grain to the image, giving you the results you are after.